driven by our passion for pets and the planet
feed well with whole
natural, healthy & delicious
The Power of superfoods
5 Star Rated Pet Food
Tried, trusted & loved by our customers
Grain Free for Dogs
Easier to digest, high animal content with added extras and amazing flavours
special food for special pets
grain free for cats
Purrfectly balanced grain free, high animal content food for cats of taste and discernment
Pet food with a mission
Founded by by a pet nutrition expert who brings passion, knowledge and a genuine love of pets to our company. As a family business our focus is on the best pet food, great customer care and making a positive impact on our pets' world.
Simply the best food for our Labrador! In the beginning, we loved talking to Dan, getting advice and getting our food delivered. After several months, we are hooked to the Superfood Chicken. It smells good each month when you open the bag and Milo salivates at the sound of his kibbles. Thank you Dan! 5 stars!
I have been having some problems with Ella not eating or touching her food. But after trying Whole Pet Food, problem solved. She loves it! Highly recommended! 5 Stars!
The best dog food from just 93p per day
Amazing Superfood quality and taste, nutrient dense and cost light
great taste from 82p per day
Highly digestible, low feeding amount means great value for money
Purrfect cat food from 42p per day
Cats will love the taste, you'll love the value