driven by our passion for pets and the planet

feed well with whole

Compostable bags

Grain Free for Dogs

Easier to digest, high animal content with added extras and amazing flavours

Great treats for dogs and cats, grain free pet treats with added functional benefits such as dental care, skin & coat and digestive support for dogs and catsGreat treats for dogs and cats, grain free pet treats with added functional benefits such as dental care, skin & coat and digestive support for dogs and cats
Pearly Whites Grain Free Dental Treat (70g)
Pearly Whites Grain Free Dental Treat (70g)
Sale price£2.50
Sleek & Glossy Grain Free Skin & Coat Treat (70g)
Happy Tums Grain Free Digestive Treats (70g)
Happy Tums Grain Free Digestive Treats (70g)
Sale price£2.50
whole pet food Founder Dan with his cocker spaniel Noah, happily fed on the best dog food featuring superfoods from wholewhole pet food Founder Dan with his cocker spaniel Noah, happily fed on the best dog food featuring superfoods from whole

Pet food with a mission

About us

Founded by by a pet nutrition expert who brings passion, knowledge and a genuine love of pets to our company. As a family business our focus is on the best pet food, great customer care and making a positive impact on our pets' world.

Here's what our whole family are saying

Testimonials

Simply the best food for our Labrador! In the beginning, we loved talking to Dan, getting advice and getting our food delivered. After several months, we are hooked to the Superfood Chicken. It smells good each month when you open the bag and Milo salivates at the sound of his kibbles. Thank you Dan! 5 stars!

Hasan, Herts - via Yotpo

great value for money

Cost per day

An inquisitive Bruxelles looks ready to eat some delicious dog food packed with superfoods and freshly prepared meat ingredients. Our Superfood range of grain free dog food is the best you can buy.

The best dog food from just 93p per day

Amazing Superfood quality and taste, nutrient dense and cost light

Free shipping

Free UK shipping on all orders over £40, free returns - taxes included

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