Pet food founder with his cocker spaniel puppy

Hello! (A little introduction to whole pet food and our Founder Dan)

The second big event was my decision to change career path and set up the brand I always wanted to create, but just didn't have the support in other people's companies. There is a bit of craziness in starting a business as the world seems to have stopped, but we think there's method in my madness. We know there are lots of pet lovers out there who want to feed the right thing for their whole families, both from a health and nutrition perspective but also in a way that minimises the impact on the planet. So that's just what we're setting out to do here at whole.