Keep your pet fit throughout the year
Feeding advice

Weighty matters (because weight matters)

Expert advice on the importance of maintaining a healthy weight for pet dogs and cats...
Building a sustainable pet food company
Founder

Earth Day - and beyond...

Our promise to be a truly sustainable pet food company
A dog seeks cool air
Pet Health & Wellness

Keep your cool - pets in summer

Here are some top tips on how to ensure your pet keeps their cool when the temperatures soar...
Grain Free Dog Food with 65% Duck and Superfoods
Duck dog food

What's in the bag? Superfood for Dogs English Country Duck

This post takes us inside the bag, further indeed into what goes into the kibble which will help you understand the care and attention with which our products are designed and made. Edit Image Our Superfood for Dogs range features across all varieties a combination of 65% single, high quality protein sources which are all responsibly sourced from assured producers. In this case, we have chosen barn-reared English Country Ducks raised to the Red Tractor assurance standards ensuring the traceability, food safety and welfare we believe is vital are all in place. Raising the ducks in this way means not only is their welfare enhanced, they also provide better quality meat which not only tastes delicious but also features a nutrient density to healthily nourish your pet. As per the entire range of whole pet foods this and the fruit & vegetable ingredients are gently cooked in order to retain freshness and goodness resulting in their appealing taste and excellent nutritional profile. In addition to the easy to digest grain free formula, this tasty food has a very special "little bit extra" in the form of the Superfood blend, which in this case is made up of parsnips, beetroot, orange (of course this classic partner to duck had to be included!), asparagus and pumpkin. Whilst we've no doubt many of the dogs fuelled by whole are furry foodies, it's not only their flavoursome qualities for which we've chosen these ingredients! Parsnips are rich in several important vitamins - in particular C, K, B9 (folate) and B3 which provide both antioxidant properties linked to multiple health benefits as well as helping to support the energy metabolism pathways which keep your pets full of life! Some studies have suggested that polyacetylenes found in parsnips have properties which can reduce the risk of cancer. Beetroot is a great source of fibre which is of benefit to the gut, including providing fuel for "friendly bacteria" in the gut microbiome (now known to offer more than just digestive benefits owing to their contribution to the immune system). Minerals, vitamins and antioxidants all add to the special contribution they bring to the mix. Orange is well known as a rich source of Vitamin C as well as flavonoids which also have multiple benefits including antioxidant properties and links to lower risk of cancer. Asparagus contributes minerals including iron as well as Vitamin K which supports healthy bone function. Pumpkin is rich in Vitamin A which supports healthy vision, as well as carotenoids and lutein which in addition to helping maintain healthy vision offer the same benefits to skin. Having completed his growth and just celebrated his first birthday, this has been the first Adult food our own dog Noah has eaten. He is doing really well on it and those of you who follow our social feeds will see he is full of energy and looks in great condition. One of the reasons we chose to go grain free with whole has been his improvement since changing from a leading brand with which I used to work to our product. Whilst he's generally very robust he tended to have a loose stool as often as not and could bring tears to our eyes with his occasional bursts of flatulence! We can happily say he has been so much better since making the change. Is today the day for you to give it a try too?
Why are Superfoods Super?!
Feeding advice

Why are Superfoods Super?!

We have been so impressed by the difference in Noah, and have been getting rave reviews from customers across the Superfood range. Here we explore what makes Superfoods special, and why we've launched a product range featuring them.
A bowl of delicious grain free dog food from whole
Feeding advice

Have you gone grain free? And if not - should you?

So why have we only used grain free recipes across our ranges? The taste signature and texture works really well and appeals to pets, the high digestibility means their poop is firmer and easier to deal with and the overall package feeds pets to both satisfy their hunger and deliver optimum health. We have a range of meat sources to help pick the right one for your pet because most allergies relate to this. As always, your questions are welcome and feel free to contact us for any help/advice.
Pet food founder with his cocker spaniel puppy
Founder

Hello! (A little introduction to whole pet food and our Founder Dan)

The second big event was my decision to change career path and set up the brand I always wanted to create, but just didn't have the support in other people's companies. There is a bit of craziness in starting a business as the world seems to have stopped, but we think there's method in my madness. We know there are lots of pet lovers out there who want to feed the right thing for their whole families, both from a health and nutrition perspective but also in a way that minimises the impact on the planet. So that's just what we're setting out to do here at whole.